Job Mobile App Marketer @ BlackCab

The Mobile App Marketer is responsible for developing and implementing a mobile app strategy, inclusive of marketing and promotions, product management and light data analysi.

This individual will focus on mobile app adoption, usage, customer satisfaction, functionality.

Essential Duties and Responsibilities

• Market app to its current customer base utilizing internal channels such as email, direct mail, webpages, call center scripting and more
• Inform and educate customers on the benefits of using the mobile app
• Increase adoption as a percentage of the customer base
• Improve usage metrics such as frequency, duration and submitted applications
• Improve the mobile app experience by responding to customers’ needs and removing roadblocks
• Improve app functionality, usability and performance in an iterative fashion
• Perform quality assurance and user acceptance testing to ensure the app’s functionality and operation
• Drive the mobile channel strategy by analyzing and responding to app usage and trends
• Deliver performance reports to the executive team and keep them informed on progress and improvements
• Partner with acquisition, operations and technical teams to build customer journeys and processes

Interviu online

1. How do you achieve app install growth?
2. What is the best app analytics platform? have you work with it?
3. What is the best app engagement platform? have you work with it?
4. What Kpi do you use to track an app performance?
5. How do you monitor competition?
6. How do you do an optimization campaign?
7. How do you drive user engagement, increase retention?