Job PPC & SEO Specialist @ Scrapinghub
Oferta de angajare in cadrul companiei Scrapinghub pe pozitia PPC & SEO Specialist. Aplica in 30 de secunde la acest loc de munca de acasa, fara inregistrare si fa saltul pe care ti-l doresti in cariera. Nu mai astepta!
Aplica la orice anunt pana pe 27 februarie si poti castiga cartea The 7 Habits of Highly Effective People, scrisa de Stephen Covey, prin tragere la sorti. Nu mai astepa, dureaza 30 de secunde! ✨
Description
We are looking for someone with a passion for all things SEM combined with drive, enthusiasm and a real passion for achieving results. If you have proven experience and success managing PPC campaigns across Google, Yahoo and Bing plus are well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.)
Furthermore, you'll bring strong analytical skills, with experience with website analytics tools such as Google Adwords, Analytics and Search Console with experience creating compelling reports to delve into our data to uncover new insights that can inform our marketing strategy
You'll be able to quickly identify any weak links in campaign performance and work with the wider marketing team to ensure they are ironed out including landing page, content, and keyword performance.
Responsibilities
- Setting up and effectively managing global paid media campaigns: Google Ads, Bing Ads, Facebook, Linkedin, Twitter, Google Display Network
- Monitoring budgets and adjusting bids to optimise ROI
- Participate in forming effective paid search strategies
- Write attractive and concise copy for adverts
- Performing keyword research and analysis for paid and organic search
- Maintain partnerships with PPC ad platforms and vendors
- Maintaining SEO strategy across content, design, social media, pay-per-click (PPC) marketing and other activities
- Conduct audits of the website for technical, local SEO and off-page SEO Analysis and recommend fixes
- Managing both offsite optimization & onsite optimization project and creating reports on their performance
- Direct off-page optimization projects (e. g. link-building)
- Conduct keyword research to guide content teams
- Optimize website content, landing pages & paid search copy
- Managing Google Tag Manager and Google Analytics for the marketing team and produce reports (e. g. dashboards)
- Tracking KPIs and produce reports on traffic, ranking and other SEO and Paid aspects
- Suggest and develop new campaigns across multiple channels
- Proactively keeping up to date with new developments in PPC and SEM and actively researching, testing and p