Job Copywriter @ Initial

Job description

• Copywriting of emails and email funnels including strategizing, creating relevant content and ensuring good open rates & CTRs with high performing subject lines and email content.
• Copywriting and Creating of offer landing pages for Webinar and Free Course front end lead generation.
• Managing Webinars and video - editing webinar
• Copywriting of other pages such as thank you pages and course content pages.
• Development, execution and delivery of high-performing marketing funnels and automations.
• Planning of funnel entry points, front end offers, and offer optimisation.
• Ongoing study of marketing principles, best practices, copywriting and other direct marketing methodologies to contribute to company revenue.
• Split testing of variables such as on-page elements, email copy, different offer models and strategies.
• Developing and maintaining a content publishing calendar (Social media and website)- Editing draft articles and writing original content as needed (Blog, eBooks, Infographics, Case Studies)
• Posting articles on our blog and marketing automation platform -
• Promoting articles on our social media channels and managing a publishing calendar (Facebook, LinkedIn, Twitter,)

Requirements

• Minimum 3 years experience in digital marketing, marketing funnels, e-commerce
• Minimum 3 years experience in direct response copywriting of landing pages, sales pages, emails, video scripts
• Solid understanding of digital marketing, direct marketing principles and business practices
• Able to use autoesponder and marketing automations platforms such as Aweber, InfusionSoft or other platforms
• Must have an attitude of providing top quality customer experiences and journeys while maximising revenue