Job Marketing Lead @ Bigstep

Bigstep was created by people who are passionate about cloud technology. Our core offering is an Infrastructure-as-a-Service (IaaS) solution called Bigstep Metal Cloud which incorporates proprietary server, storage and network technologies. We give our clients the ability to deploy servers in minutes and scale on demand all while achieving the highest levels of performance only possible with bare metal.

As part of our team, you will work with cutting-edge technologies and combine them in novel ways that enable data-driven, world-changing ideas. More specifically, in Marketing team, you will be an essential part of the lead generation process and of ensuring that all systems and metrics are in place to measure and improve marketing results.

We spare no effort in promoting a dynamic environment that supports continuous learning and development, so bring your can-do attitude to work.

About the job

Being part of a startup is a lot of fun. It offers rewards and responsibilities that are unheard of in corporate environments. You will work with excellent teams and you will have a chance to make a significant impact on your colleagues and the world around you through innovative products and services.

Role overview

We are looking for a Marketing Lead who will be responsible for implementing, optimizing and measuring digital marketing campaigns in order to help generate leads and opportunities for Bigstep.

You will have strong analytical skills, experience with marketing automation tools and a general good knowledge of the marketing ecosystem. Understanding technology well and fast and a proactive attitude are a must.

Responsibilities

• Define strategic directions for marketing and communications;
• Coordinate implementation of marketing activities – tactical and strategic;
• Ensure visual, written, and contextual brand consistency across all communication channels and activities:
• Product marketing: naming, product presentations, ordering, documentation
• Online marketing: website, blog, social media, online advertising
• Email marketing: process, sales templates, promotions
• Event marketing: conferences, webinars, meetups
• PR: press releases, product launches, partner channels
• Contribute to defining new product identities, positioning, and target audiences;
• Identifying new high-potential target markets and audiences;
• Define goals and measure results for all marketing campaign and activities;
• Plan, implement, measure and optimize lead generation campaigns;
• Contribute to the optimization of the marketing funnel;
• Manage marketing automation tools: set up, maintenance, optimization and integration with other tools; research and recommend changes when needed;
• Recommend and implement improvements to the lead generation process;
• Monitor KPIs; generate reports on performance, analyses and insights on what is working and what is not;
• Work closely with the Sales team and other internal stakeholders to understand their needs and to proactively contribute to meeting them.

Requirements

• Strong experience as a marketing specialist (+6 yrs. experience) with focus on lead generation and online marketing
• Proven experience of working in similar industries and a good understanding of technical products; experience working with cloud, IaaS and SaaS services is preferred;
• Experience in managing a team (+2 yrs);
• B2B marketing experience required;
• Ability to learn new technology quickly;
• Experience with implementing, measuring and optimizing digital marketing campaigns;
• Good knowledge of marketing funnel automation and optimization;
• Experience with sales and marketing automation tools, such as ActiveCampaign, Salesforce, Hubspot, Marketo - familiar with integration and rules for leads;
• Experience in leading and implementing outbound and nurture campaigns;
• A good understanding of the marketing ecosystem and of digital marketing strategies;
• A proactive and problem-solving attitude;
• Excellent English writing and communication skills.

We offer

• Flexible hours.
• Informal, nonconformist work environment, lots of fun.
• Freedom of using technology to ease your work efforts.
• A lot of variety in your work.