Job Marketing Manager @ Omniconvert

The Opportunity

We have a great opportunity for a Full Stack Marketer to join our growing company.

If you live and breathe marketing, we need to talk!

We’re looking for a flexible and versatile marketeer who will be responsible for the growth of our inbound sales channels.

Some Of Your Responsibilities Include

• People management
• Project management
• Tracking and analyzing the performance of advertising campaigns
• Managing the marketing budget
• Ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Basically, we need an all-rounder who can use their Marketing skills, knowledge and experience to jump in at the deep end and get stuck in; someone who is capable of executing a strategy and looking to really make a difference to our growing company.

The Company

We combine tech people with creative people and data-driven people.

What a combo!

We add ethics, common sense and a ton of willpower and we abandon together the Romanian status-quo, by playing in the global arena.

Our Current Mission

To empower marketers around the world to create marketing campaigns that matter to consumers in a smart way.

Our Solutions

We have 2 business units – tech products & services

We have 3 tech products (1 established, 2 in the MVP phase)

• A/B testing, web personalization & behavior insight surveys
• a customer intelligence platform for midsize and big online retailers that helps them become customer-centric
• ML-based optimization platform that aims to improve the time to create AB testing experiments 25 times & to increase the revenue per visitor for eCommerce websites on autopilot. This project is backed by EU funding.
• Omniconvert Managed Services – besides the tech, we assist our customers with our team of data-driven experts: data analysis, conversion & retention optimization, technical implementation & reporting.

The Job

Primary Responsibilities

• Help define the strategy & then implement it – Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Make sure that we’re LIVE (Project Management)
• Handle the different marketing projects and the marketing team (5 people for now)
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Build strategic relationships and partner with key industry players, agencies and vendors:
• Content writers
• SEO agency
• PPC agency
• Video editors
• Various tool providers
• Influencers / partners
• Designers/ copywriters
• Developers
• Sales team
• Product teams
• Orchestrate the marketing budget – Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Report & improvements – make sure you overview the KPIs (you will have the help of a data analyst)

The Main Current Projects

• Organize 2 global eCommerce Growth online Summits
• Produce an online eCommerce Growth course
• Start a weekly educational series on video
• Deliver 1 ebook / month
• Keep going & improve our current in.

The Objectives

• Generate Leads (MQLs)
• Build awareness (traffic/reach)
• Generate harmony – inside & outside

Experience

• Good working knowledge and understanding of free or freemium tools to support content, social, and analytics (we sometimes need a creative campaign on a shoestring budget)
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Copywriting and brand experience for all channels including web, email marketing and off-line.
• Creative experience demonstrated across marketing campaigns for new content.
• Experience of using Content Management Systems (CMS), such as WordPress.
• A good understanding of Google Analytics or equivalent.
• Experience in handling multiple projects.
• Experience of working with a small business or start-up is preferred.

Soft Skills

• Excellent interpersonal skills, verbal and written communication
• Attention to detail (and we aren’t just saying that)
• Strong organisational skills and an ability to focus
• Project management skills and a demonstrable ability to deliver on time
• Highly motivated, confident, resilient and a positive attitude
• Must be a self starter, with an ability to work autonomously
• Analytically minded to analyse data and metrics and translate insight into actionable strategies

KPIs

• Funnel rates: Traffic > Conversion Rate > Leads > MQLs > SQLs / measured against forecast & YoY
• Costs / ROI: Cost per lead / budget spending / CoCA
• Awareness / Reach: Traffic / brand mentions
• Team happiness score