Online Marketing Manager (or Digital Marketing Manager) develops and executes digital strategies to enhance brand visibility, drive website traffic, and increase online sales or leads. Key responsibilities include managing SEO/SEM, social media, email marketing, and PPC campaigns, while analyzing performance metrics (ROI, KPIs) using tools like Google Analytics to optimize campaigns.
Core Responsibilities
- Strategy Development: Planning and implementing digital marketing campaigns, including SEO/SEM, email marketing, and display advertising.
- Performance Analysis: Using tools like Google Analytics to monitor website traffic, analyze ROI, and track KPIs for optimization.
- Campaign Management: Managing social media presence, PPC campaigns (Google Ads), and online reputation.
- Content Strategy: Overseeing content marketing, including blog and video creation to enhance user experience and engagement.
- Collaboration & Leadership: Working with design and content teams, and managing budgets, agencies, or internal staff.
- Trend Identification: Staying updated with emerging technologies and digital marketing trends to maintain a competitive advantage.
Required Skills and Qualifications
- Experience: Proven experience in digital marketing, often 3-5+ years.
- Technical Knowledge: Expertise in SEO/SEM, Google Analytics, CRM software, and social media platforms.
- Analytical Skills: Ability to analyze data, interpret metrics, and adjust strategies.
- Creativity: Strong creative skills for content creation and campaign development.
- Communication: Excellent communication and interpersonal skills.
Education
- Typically requires a bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
Sellavi is an e-commerce platform that helps thousands of merchants around the world to sell their goods regardless of their business size or area of expertise.
Our mission is to take businesses to a whole new level through an open SaaS solution. Simply put, we offer all the essential tools (and more!) for creating online stores easily and effectively.
Every decision and measure that we take is based on serving our customers in the best way possible. We pride ourselves on providing all-around assistance to our clients – from technical support to logistics, delivery and payment systems all of which operate on a local level. In that way, we can help merchants focus on what matters most – growing their business online and increasing their sales.
We work globally with over 170 employees located in 5 different countries but what unites us is our common ambition for learning, growing and improving each day. We believe in honesty and transparency and challenge our ideas each day so we can help both our clients and our company to reach their full potential.
Sellavi
