The ideal candidate
We are seeking a Senior PPC Specialist in BRILU internal marketing agency to coordinate digital marketing activities and to help drive our digital presence, lead generation, and brand growth. We are looking for a highly experienced, campaign analytist, organized, and results-oriented Senior PPC Specialist to manage and execute multi-channel marketing campaigns across digital and traditional platforms.
Key Responsibilities
1. Campaign Management & Execution
- You will manage multiple clients accounts
- Plan, launch, and optimize all types of performance campaigns across Google Ads, Meta Ads (FB/IG), LinkedIn Ads, and Tik Tok.
- Create and manage remarketing campaigns across channels to maximize customer lifetime value.
- Manage budgets effectively to maximize ROI and achieve KPIs (CTR, CPA, ROAS, CAC, LTV).
- Execute A/B tests for creatives, targeting, and bidding strategies.
- Scale campaigns based on data-driven insights.
2. Funnel Optimization & Automation
- You will manage multiple clients accounts
- Design and optimize funnels across awareness, consideration, conversion, and retention.
- Implement and manage marketing automation workflows (email nurturing, lead scoring, segmentation).
- Collaborate with product and sales teams to align funnels with business goals.
3. Tracking & Attribution
- You will manage multiple clients accounts
- Implement and maintain tracking systems
- Ensure accurate attribution of conversions across campaigns and channels.
- Produce clear, actionable reports on campaign performance and funnel efficiency.
4. Email Marketing & Remarketing
- Build and optimize email marketing campaigns (newsletters, nurturing flows, abandoned cart, retention sequences).
- Manage remarketing campaigns across platforms to increase customer lifetime value.
- Use segmentation and automation to deliver personalized experiences and improve open and conversion rates.
5. Growth & Brand Awareness
- You will manage multiple clients accounts
- Contribute to multi-channel strategies combining PPC, SEO, content marketing, and social media.
- Support event promotion, webinars, and partnerships through performance-driven campaigns.
- Ensure consistency of messaging and alignment with Brilu’s positioning.
6. Multi-Channel Reporting & Insights
- Develop and maintain multi-channel dashboards and reports integrating data from Google Ads, Meta, LinkedIn, SEO, email, and CRM.
- Provide actionable insights and recommendations to optimize campaign efficiency and ROI.
- Present results to stakeholders in a clear, data-driven, and strategic manner.
Required Skills & Experience
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- 3–5 years of proven hands-on experience in performance marketing (Google Ads, Meta Ads, LinkedIn Ads).
- Strong analytical mindset with proven ability to manage and scale paid media budgets.
- Expertise in conversion rate optimization (CRO) and funnel building.
- Solid knowledge of tracking systems and attribution models (GA4, pixels, UTMs, CRM/automation integrations).
- Experience with marketing automation platforms (HubSpot, Klaviyo, ActiveCampaign).
- Strong project management and organizational skills.
- Excellent English communication skills (written and verbal).
Preferred Skills
- Experience with SEO and organic growth strategies.
- Familiarity with graphic design or creative tools (Canva, Adobe Suite).
- PR, influencer, or partnership marketing experience.
- Previous exposure to SaaS or AI-driven marketing solutions.
What We Offer
- Competitive salary based on experience + performance bonus
- Opportunity to work with cutting-edge AI marketing technology.
- Professional growth and continuous learning in performance and AI marketing.
- Collaborative, innovative, and fast-paced work culture.
About Brilu
Brilu is an advanced AI-powered marketing solution, designed to optimize business performance by leveraging Agentic AI technology to boost conversions. Our platform helps companies simplify marketing, improve ROI, and achieve measurable growth through smart funnels, automation, and predictive analytics.
Brilu
