We’re looking for a Senior B2B Performance Marketing Specialist to lead and optimize our paid media strategy across digital channels - driving brand visibility, high-quality leads, and measurable business growth.
You’ll define, execute, and continuously optimize multi-channel campaigns spanning paid search, paid social, and conversion optimization. This role is ideal for a strategic and analytical marketer who combines hands-on execution with data-driven decision-making and cross-functional collaboration to deliver performance across the full funnel.
Our promise:
- We support your career growth through continuous learning, coaching and mentorship programs;
- We promise you a feedback-driven culture that inspires healthy communication;
- A friendly, professional, and supportive team is waiting for his new teammate;
- A bunch of people with common hobbies and interests (sailing, football, running marathons, tennis, music, etc) is ready to welcome you;
- A community driven by courage and creativity (we have our own beer and our own band that sings about us) is challenging you to have serious fun with us;
- We designed benefits that give you the power to create balance in life, on and off work.
As a Senior B2B Performance Marketing Specialist, you will be responsible for:
Strategy & Planning:
- Develop and own the B2B performance marketing strategy across paid, owned, and earned channels.
- Define audiences, campaign objectives, KPIs, and budget allocation (LinkedIn, Google Ads, Meta) aligned with growth targets.
- Build a balanced channel mix (paid search, paid social, retargeting, ABM) that drives pipeline and revenue.
Campaign Management:
- Plan, launch, and manage paid search and social campaigns targeting B2B audiences by job title, industry, company size, and intent.
- Execute ABM, remarketing, and intent-based campaigns using first-party and CRM/MAP data.
- Continuously refine campaigns via A/B testing, keyword and targeting optimization, and performance-driven creative updates.
Optimization & Experimentation:
- Run ongoing A/B and multivariate tests on ads, creatives, messaging, and landing pages to improve CTR, CVR, and lead quality;
- Optimize key metrics (CPC, CTR, Quality Score, CPL, ROI) and identify scalable new channels, tactics, or formats.
Tracking & Analytics:
- Own tracking infrastructure (UTMs, pixels, events) and ensure accurate attribution across platforms and CRM/MAP.
- Build and maintain dashboards and reports on core metrics (CPL, CVR, MQL, SQL, ROI, pipeline contribution).
- Analyze results, extract insights, and present recommendations to stakeholders.
Collaboration & Alignment:
- Work closely with content, design, and web teams to align ads, landing pages, and creative assets.
- Collaborate with MarTech on automation, audience syncing, and lead routing.
- Ensure alignment with marketing and sales for lead quality, feedback loops, and funnel optimization.
What about you?
- 5+ years of experience in B2B performance marketing, ideally within a technology or software company.
- Proven success managing multi-channel paid campaigns (Google Ads, LinkedIn Ads, Meta) and executing ABM or lead generation programs that drive measurable pipeline growth.
- Strong expertise in Google Ads and LinkedIn Campaign Manager, with working knowledge of Meta, Reddit or intent-based tools.
- Deep understanding of B2B funnels, MQL/SQL frameworks, CRO and pipeline attribution.
- Proficient in HubSpot, Google Analytics and Tag Manager, including MAP/ CRM–ad platform integrations for closed-loop reporting.
- Highly analytical and data-driven, able to translate insights into actionable optimizations.
- Excellent cross-functional collaboration and communication skills, working effectively with Sales, Content, MarTech, and Web teams.
- Organized, detail-oriented, and proactive in driving continuous improvement across the paid funnel.
Our recruitment process is designed to foster diversity, equity, and inclusion. We are committed to creating a workplace where everyone feels valued, respected, and empowered to thrive.
Zitec
