At FrieslandCampina we are proud of our long history of solid performance. It’s all down to our culture of co-operation, commitment and pragmatism. We are a global company, but we focus on local communities and customers. Our brand portfolio in Romania include: Napolact, Frico, Milli, Oke, Dots, Completa.
We are looking for a Brand Manager to join our Marketing team supporting the Spoonable Yoghurts category.
Job profile:
This position will be responsible for the coordination and development of brand activities with support of Spoonable Yoghurts Marketing Manager and broader commercial teams.
- Develop a deep understanding of the market, drivers and insights
- Contribute to development and drive execution of the category strategy
- Contribute to development and execute the 3 years and yearly marketing plans for responsible category
- Co-create and execute integrated commercial plans with consumer marketing, trade marketing and sales
- Design, develop and execute the innovations for respective category tightly collaborating with R&D, regional team and other functions
- Continuous management of marketing mix ( product portfolio, prices, packaging, trade channels presence, communication )
- Develop efficient integrated communication campaigns with clear objectives and effectiveness evaluation
- Propose, evaluate and monitor A&P expenses for own projects
- Be a good brand and category advocate in daily communication with agencies, other departments, regional teams
- Acknowledge and translate into proactive actions a complete external landscape: competition moves, retail & brand tracking analysis, consumer & shopper understanding, media landscape, communication, promotional & trade channels trends
- Manage agencies in terms of designing work plans, clear feed backs, permanent updates and agencies performance evaluations.
Candidate profile:
- 4+ years’ experience in Marketing , experience in FMCG would be great
- University degree in marketing or economics
- Advanced level of consumer marketing competencies (consumer insight, shopper& channel understanding, RTM& customer understanding, Portfolio strategy, Brand strategy, Portfolio& Brand Profitability, Innovation, Brand/Consumer Activation Planning, excellence in execution)
- The ability to execute successfully category strategies, outside of the category norms
- Strong commercial and financial understanding
- Fluency in English language
- Excellent organizational, communication and presentation skills
- Team spirit and creative thinking
- Efficient, with achievement drive and results orientation
- Self-motivated and innovative thinker
- A hands-on team player with strong project management skills.