Job Digital Marketing Specialist @ Atu Tech

Job Description: Digital Marketing Specialist

We are seeking a talented and experienced Digital Marketing Specialistto join our dynamic team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our overall digital marketing strategy. This is an exciting opportunity to make a significant impact on our online presence and drive growth for our organization.

Key Responsibilities:

• Plan and execute all digital marketing, including Basic SEO/SEM, marketing database, email, social media and display advertising campaigns
• Align with Global team on customer journey and survey design blueprints and set up inner loop process with local entity
• Implementation of local content into CMS
• Design, build and maintain our social media presence
• Oversee the social media strategy for the company. Manage day-to-day messaging and posts on social media platforms on behalf of the company
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Optimize digital assets (eg. websites, social platforms, apps) on a basis of continuous improvement and in line with company marketing objectives
• Collaborate with internal teams to create landing pages and apps, and to optimize user experience
• Roll out any new digital projects
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.

Qualifications:

• Bachelor’s degree in Marketing or similar field
• Proven working experience in digital marketing
• Excellent written and oral communication skills in English
• Native Romanian speaker (exceptional written and oral communication skills)
• Experience in leading and managing SEO/SEM and marketing database, email, social media and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Optimize apps, landing pages and user funnels
• Solid knowledge of website analytics tools (eg. Google Analytics, Google Search Console)
• Knowledge about current Digital Marketing landscape (Tools and processes for E-Mail and Marketing Automation)
• Experience in setting up and optimizing Google Ads, Facebook Ads & Tik Tok Ads campaigns
• Basic knowledge of HTML, CSS and JavaScript development and constraints.

Benefits:

• Opportunity to lead and shape the digital marketing strategy for a growing organization.
• Collaborative work environment with a focus on creativity and innovation.
• Competitive salary and benefits package.
• Professional development opportunities to enhance your skills and advance your career.

If you are a strategic thinker with a passion for digital marketing and a drive to achieve results, we would love to hear from you. Join us in taking our digital marketing efforts to the next level!