As a Growth Marketing Specialist, you will be responsible for designing, executing and optimizing integrated growth programs that directly contribute to pipeline growth, revenue impact and market positioning.
You will work closely with Sales, Business Line Directors, Brand & Communications and Growth Leads, translating business objectives into scalable marketing initiatives across the full funnel: awareness, demand, conversion and retention.
This role requires a strong mix of strategic thinking, execution capability, analytical mindset and cross-functional collaboration.
What you’ll do
Growth programs & campaign execution
- Design and execute integrated growth programs aligned with business and pipeline objectives
- Plan and run multi-channel campaigns (paid, owned, earned) across the full funnel
- Support ABM initiatives (1: 1, 1: few, 1: many) together with Sales and Business leads
- Ensure campaigns are executed on time, within scope and aligned with agreed KPIs
Funnel, conversion & performance
- Optimize conversion across funnel stages (MQL → SQL → Opportunity)
- Monitor and improve funnel efficiency using data and insights
- Use CRM and marketing automation tools to support lead nurturing and scoring
- Contribute to performance reporting attribution analysis
Content & messaging strategy
- Content development, aligned to funnel stages (case studies, landing pages, emails, webinars, presentations)
- Ensure messaging is relevant for target industries, buyer personas and business priorities
- Collaborate with Brand & Communications to ensure consistency and clarity Market & industry intelligence
- Collect and synthesize market, competitor and industry insights
- Translate insights into actionable recommendations for campaigns and positioning
Collaboration & delivery
- Work cross-functionally with Growth Marketing & Sales, Business Lines and Brand teams
- Align marketing initiatives with sales priorities and revenue targets
- Ensure transparency, clear communication and shared ownership across teams
Experimentation & continuous improvement
- Test new approaches, channels and ideas using a structured experimentation mindset
- Analyze results, extract learnings and iterate
- Contribute to improving processes, frameworks and ways of working
What we’re looking for
Experience & skills
- 5+ years of experience in B2B marketing, growth marketing or performance marketing
- Experience working with integrated campaigns and full-funnel strategies
- Strong understanding of lead generation, demand generation and pipeline metrics
- Hands-on experience with CRM and marketing automation tools (HubSpot, Zoho, Salesforce etc.)
- Solid analytical skills and ability to work with data, dashboards and performance reports
- Ability to write and document B2B industry-focused marketing content
- Familiarity with AI-enabled marketing tools and workflows
Mindset & competencies
- Strong ownership mentality and accountability for results
- Ability to balance strategic thinking with hands-on execution
- Clear communicator, able to align multiple stakeholders
- Curious, structured and solution-oriented
- Comfortable working in a fast-moving, high-responsibility environment
Nice to have
- Experience with ABM programs
- Exposure to multi-industry B2B environments
- Experience with experimentation frameworks and A/B testing
What we offer
- The opportunity to work on complex B2B growth challenges, not just campaigns
- Real ownership over programs that impact pipeline and revenue
- A collaborative environment with strong alignment between marketing, sales and leadership
- Exposure to multiple industries and international projects
- Flexible hybrid setup and a culture built on trust, transparency and responsibility
- Continuous learning and professional growth, supported by experienced leaders
If you feel this role is for you, let us get to know you better! There are a couple of steps left:
- A get-to-know HR Discussion with your recruiter to understand your background and expectations;
- A practical assessment designed to reflect real challenges from the role;
- A chat with our Marketing Director to explore your experience in growth, strategy, and execution;
- A final discussion with the Marketing Director and the Growth Chief Officer/Business Line Director, where we align on impact, collaboration and long-term fit.
If this role sounds like a good fit, we’d be happy to get to know you better. Our hiring process includes a few focused steps: an initial HR discussion to understand your background and expectations, followed by a conversation with the Marketing Director to explore your experience in growth, strategy, and execution.
You’ll then complete a practical assessment designed to reflect real challenges from the role, and the process concludes with a final discussion with the Marketing Director and a Growth Chief Officer/Business Line Director, where we align on impact, collaboration, and long-term fit.
Zitec
