Job Regional Sales Manager @ Transilvania HR

Regional Sales Manager (FMCG, Pet Food, Private Label)

About the company

Our customer is a private label producer of high-quality dry & wet pet food, biscuits and snacks.

Key responsibilities

• Full commercial ownership of the CEE region, with primary focus on Romania (60–70% of production capacity)
• Act as the key commercial interface between factories, headquarters, and regional customers
• Build, manage, and grow relationships with key customers, distributors, and private label partners
• Lead commercial negotiations and support contract development across the region
• Identify and develop new market opportunities and route-to-market models in CEE
• Support new factory ramp-up and commercialization activities in Romania
• Monitor market trends, pricing, and competition; translate insights into concrete sales actions
• Maintain structured CRM reporting, sales forecasts, and pipeline management

Candidate profile

• Minimum 3–5 years of experience in regional sales or business development (FMCG Retail is a must, preferred pet food)
• Given the current growth phase, the position is designed for a hunter-driven sales profile, where new business acquisition (70%) clearly outweighs account development (30%).
• Strong hands-on experience in Romania; exposure to Hungary or broader CEE is a strong advantage
• Proven track record of working closely with manufacturing or supply chain teams
• Solid B2B background (retail chains, distributors, private label customers)
• Strong negotiation skills and commercial acumen
• Ability to operate as a regional owner – independent, accountable, and proactive
• Very good command of English (B2+); German or regional languages are an asset
• Willingness to travel frequently across CEE region
• Strong analytical and reporting skills; confident user of Excel and PowerPoint

What the company offers

• Competitive base salary plus performance-based bonus
• Company car and full business travel support
• A strategic role within the number one pet food producer in Europe, a fast-growing FMCG organization with manufacturing at the heart of its CEE strategy.
• Direct impact on the development and ramp-up of key production sites, especially in Romania
• Close cooperation with senior management and real influence on regional strategy
• Entrepreneurial, trust-based working culture with high autonomy
• Opportunities for long-term international career development