Job Conversion Rate Optimization Specialist

Loc de munca (Bucuresti) la CyberGhost

Publicat pe 27 septembrie

Senior Conversion Rate Optimization Specialist

Your role at CyberGhost VPN

We’re expanding our Cyberghost team in Bucharest! If you’re a natural-born solution finder and prefer a flexible schedule, the CyberGhost Bucharest office has a seat with your name on it.


As a key member of the online marketing team, you’ll be in charge of optimizing CyberGhost’s digital properties by finding & solving CRO issues and coming up with experiments in order to maximize growth.

As a Conversion Rate Optimization Specialist in the CyberGhost VPN team, you will:

  • Track, report, and study website analytics in order to propose tests that can improve our conversion rates and other performance indicators;
  • Set up and implement CRO processes, from gathering and analyzing data to formulating hypotheses, setting goals, using tools to implement the test and studying the results to use in subsequent tests;
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI;
  • Work with the development team members to ensure CRO experiments are properly implemented on newly developed code;

Your recommendations should be well documented, but also communicated well, so everyone in the team can understand the “why” behind each proposal.

We’re looking for someone:

  • With proven CRO experience;
  • With experience with website analytics tools (, Google Analytics, Mixpanel etc.);
  • Who has worked with tools such as: Google Tag Manager, Optimizely, Omniconvert, Hotjar etc.
  • Who understands and has previously worked in implementing A/B and multivariate experiments;
  • With a flexible mind and diverse skill set: you’re focused on numbers and are data-driven in making decisions, but you can also see the bigger picture;
  • Who can work well with content writers, web designers and web developers;
  • Eager to learn and focused on developing abilities through practice and incorporating constructive feedback;
  • Who’s a natural critical thinker. You should be able to articulate exactly what isn’t working and what could be better and why. The key is using data to examine how visitors and prospects are using the site, what problems or bottlenecks they face, and how to overcome these issues to enable successful conversions.
  • Who has a strong sense of empathy. Talking to customers and understanding what they’re saying, not saying and hoping for are all part of finding out how to deliver the right message in the right way.
  • Who understands the power of words. You should have a feel for customizing tone, diction, style, and format to each buyer persona, which requires writing that isn’t just good, but flexible.
  • Who learns from failures. With each failed test, you should learn something valuable, and by continuing to test, eventually achieve the wins you were looking for.
  • Open-minded and responsible, with a true knack for communicating ideas clearly and in a compelling manner, while delivering on time.

We’d be excited to see that you have certificates based on professional courses, such as the CXL Institute certifications. This is nice to have, not mandatory.

Why should you join us?

You will have access to daily growth and learning opportunities in one of the most successful startups in Romania.


Founded in 2011 in Bucharest, Romania, CyberGhost VPN is the creator of one of the world's most reliable privacy and security solutions. Every day, we secure and anonymize the online presence of over 10 million users across the globe.


Last but not least, we constantly recharge our batteries with legendary parties and awesome teambuilding activities.


Let’s free the Internet together!

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