Job SEO/SEM Specialist

Loc de munca (Bucuresti) la Key Way Services

Publicat pe 2 august

So Good They Can't Ignore You
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Description

We are a group of companies, with global operations (with main focus on EU countries), with Headquarters in Bucharest and operating in Fintech, Medical and Real Estate for business.

We are a constantly growing team of experts, managing all aspects of the businesses in the group.

For our marketing department we are looking for an SEO/SEM expert, to manage all search engine optimization, SEO/ASO, ORM and performance related marketing activities. The main role of the SEO/SEM manager will be to coordinate activities and manage budgets and ROI for the agencies employed by the group in SEO and Performance / Buying (SEM - PPC, Adwords, Fb Ads, etc. )

Responsibilities

  • Take part along CMO in creating strategy, budgeting and ROI calculation and reporting
  • Manage agencies employed for SEO / SEM
  • Assist the CMO in all marketing activities, with a rapid career growth perspective.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 Requirements

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field

Come join us in a young team of professionals, fast paced environment operating in growing global industries. This role brings you in the first lines of marketing innovation, working with state of the art tools and systems for marketing and automation, in a challenging and rewarding modern corporate/startup environment.

Benefits

  • A challenging job in a dynamic environment;
  • Recreation area;
  • Breakfast;
  • Team-buildings;
  • Attractive salary package. 

Location

Piata Presei Libere 3-5, City Gate South Tower, 16th floor

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