Job Social Media Specialist @ IIoT World

Despre job

Responsibilities

• Create a social media strategy. Test it, adapt it and implement it
• Create tweets & LinkedIn posts based on our daily published materials on iiot-world. com and iiotday. com (articles, video interviews, videos etc).
• Create content to promote our virtual events (including video content)
• Work with the graphic designer for graphics/banners for social media
• Explore other social media channels that are a good fit for B2B communication
• Manage social media calendar and adapt communication as you see fit, based on the monthly/weekly results
• Create engaging video content using promo. com (10 lines x 100 words)
• Create campaigns once in a while based on our upcoming projects (promoted organically)
• Identify content from other sources that is relevant for our audience
• Engage the audience using different strategies: polls, graphics etc, tagging influencers that we have in our community and we’re collaborating with. Don’t forget, we’re targeting B2B, not B2C!

Objectives

• To maintain our position as #1 Industrial IoT influencers on Twitter
• To grow our Instagram account
• To be present on Clubhouse
• To grow our audience on LinkedIn and our reach
• To meet our clients’ KPIs
• To drive traffic to our website
• To stay relevant

Skills

• Excellent writing skills
• Capacity to differentiate between what’s important and the noise in 20 pages white paper
• Capacity to extract relevant information in the most concise way
• Self-organized
• Attention to details
• Positive mindset
• Focused on results/solutions, not on problems
• Proactive
• Creative and Curious
• Ability to take decisions on your own
• Ability to give clear instructions to other members of the team (graphic designer etc)