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Timbuktu Labs is the digital media company behind the global bestselling book series “Good Night Stories for Rebel Girls.” Our books are translated in almost 50 languages and sold more than 2 million copies worldwide in 12 months. We are a diverse group of professionals with an unwavering passion for female empowerment.

The Director of Social Media will be responsible for the growth of the size and engagement of our community, with the goal to skyrocket the brand awareness of Rebel Girls and to boost the inbound traffic to our ecommerce website.

What qualifies you

  • 3–5 years of experience as a Social Media Director for a consumer brand, a publisher or a media brand
  • Proven experience in assembling and managing a team of designers/​artists to create high quality content for social media
  • Expertise programming across all social platforms (including, but not limited to, Facebook, Twitter, Pinterest, Instagram, Instagram Stories, and Snapchat Stories)
  • Proven ability to collect, analyze, and present data with the goal of constantly adjusting programming strategy based on feedback from the audience
  • A deep knowledge of the online feminist community
  • Experience with the management of an online community of at least 500,000 people
  • Excellent writing skills and ability to write effectively for social media
  • Based in Los Angeles

What you will do


  • Develop a social media budget and a masterplan with clear, measurable goals and deadlines in line with the company’s priorities
  • Ideate and implement an editorial plan and a calendar in close collaboration with the Chief Creative Officer and the E-​Commerce & Marketing Director
  • Assemble and lead team of freelancers, in house designers and interns to develop a compelling programming across social media
  • Develop an accurate analysis of our existing community and a data driven approach to programming on all social media
  • Work with Design Director to strengthen visual consistency across all social media channels
  • Liaise with PR team to give the maximum relevance to company announcements, events/​activities, and new product launches
  • Send weekly reports to help stakeholders monitor audience growth, audience profile, audience engagement, content reach, traffic, response rate and quality and any negative feedback
  • Adjust editorial plan based on feedback in a loop of constant improvement
  • Build a cross-​channel brand ambassador network
  • Analyse and report about untapped opportunities on platforms where our brand is not present yet, or minimally present
  • Monitor trends in social media and report back to CEO any patterns or data we could use to develop new products


  • Grow the audience of our Facebook page from 500,000 to 1,000,000 within the end of 2018
  • Identify how to serve our community best through the FB group associated with our page
  • Coordinate with Marketing team to boost the organic traffic from Facebook to our website
  • Assemble team of freelancers to repackage existing content and create cost-​effective original content to boost engagement and virality of our brand
  • Constantly experiment original ways to promote our products and brand


  • Grow the audience of our Instagram account from 65,000 to 300,000 by the end of 2018
  • Implement a highly creative, inspiring, cost-​effective and consistent programming for our Instagram Stories
  • Create and maintain a regular publishing schedule
  • Liaise with influencers to expand our brand awareness
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