Role & Responsibilities
You will be supporting the Marketing Automation team with data cleansing, data management, marketing effectiveness reporting and building marketing automation programmes.
Key duties include
- cleansing and restructuring the marketing database to support automation and personalisation initiatives
- maintaining the quality and integrity of data entering the marketing database
- championing best practices and data governance, to ensure compliance with regulations globally
- supporting Marketing Automation Specialists, with campaign building and asset curation/creation
- creating and managing multiple data segments to execute targeted email programs
- conducting comprehensive reporting and analysis of marketing performance.
Offer
Why join us?
- You will be joining a global organisation and established leader in the data industry.
- There’s excellent development potential if you have a drive to learn about our customers and products, and a willingness to master new technologies and techniques.
- You will gain specialist skills in data management and marketing automation - learning from a talented team.
- You will have the chance to influence and manage data strategy and integrity, as your experience grows.
Required profile
What we’re looking for
- A degree/higher degree in a quantitative field like computer science, mathematics, statistics or similar.
- Exceptional working knowledge of Excel. Some experience with statistical analysis, data mining, data integration or data mapping.
- Excellent problem solving and analytical skills, with strong attention to detail - you need the ability to translate complex data analyses into meaningful insights.
- Strong organisational skills and the ability to juggle multiple priorities in a dynamic environment.
- Good interpersonal skills, including the ability to interact with people at all levels across multiple functions.
Company introduction
Here's an ideal JuniorAnalyst role if you already have some experience in statistical analysis, data mining, data integration or data mapping. We’ll grow your skills rapidly in data management and marketing automation.
YouGov Marketing Automation
YouGov is a leading international data and analytics group. Within Marketing, our data specialists help our sales and client support teams talk to the right people at the right time, by building and maintaining a topnotch client database. Our Marketing Automation Team is driving the implementation of a high-growth B2B marketing strategy, built on sophisticated use of our data.