Job Social Media Advertising Specialist @ The KPI Institute

Your main responsibilities include

• Craft and implement a social media strategy, through research, benchmarking, messaging, and audience identification;
• In tandem with our publishing specialists, write, develop, and strategize online content production and scheduling;
• Assist with crisis management, bad reviews, feedback, and negative news communications;
• Day-2-day maintenance: generate, edit, publish, and share content daily (original text, images, video, and HTML);
• Build meaningful connections and encourage community networking, through dialogue and messaging;
• Create and upkeep company social media pages and profiles;
• Moderate user-generated content and messages appropriately, as per our company and community standards;
• Create and implement a social media marketing plan and calendar;
• Track and analyze analytics, in order to gain insight on traffic, demographics, and the effectiveness of our social media endeavours;
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.

We expect you to

• Have bachelor’s degree in marketing, communication, or any other related field;
• Possess 3+ years’ experience in digital marketing and social media;
• Be familiar with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.);
• Have knowledge of project management and web design best practices;
• Understand social media metrics: be able to interpret results and take action to increase the effectiveness of our social media campaigns;
• Have strong written and verbal communication skills;
• Have advanced knowledge of English