Job Description

The Marketing Manager will work extensively with several OLX Group brands, coordinating the implementation of online and offline marketing strategies through a dedicated Brand Manager. The Marketing Manager will play a critical role in shaping and driving marketing strategies, and will demand a unique degree of collaboration with individuals across the organization to deliver campaigns that not only drive key KPIs, but also tell the brand story in a differentiated, powerful way.

Main responsibilities

  • Oversee and drive online and offline marketing initiatives, integrating online and new media, email, print, PR, social media, SEM/​SEO strategy development, brand awareness and drip marketing initiatives;
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) and retention and user engagement related to the marketing efforts;
  • Manage analytics, providing stakeholders with in depth analysis of site and channel performance considering analysis of traffic, conversion funnel and ROI from marketing tactics;
  • Present solid recommendations and take a stance on key marketing strategies;
  • Increase customer lifetime value by engaging customers with the most targeted, relevant, and personalized content at each stage of the customer lifecycle;
  • Determine and manage annual marketing budget required to meet or exceed customer growth goals, traffic and demand goals and develop business case to support the annual investments;
  • Research and analysis of market trends, demographics, pricing schedules, competitor products, and other relevant information to design marketing strategies;
  • Lead, train motivate and mentor teammates towards achieving campaign goals and optimal service standards.

Required skills

  • Strong knowledge of inbound marketing methodology, paid search (PPC), content marketing, search engine optimization (SEO), display advertising and social media;
  • Fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels;
  • Proven experience in managing multiple projects and prioritizing effort based on ROI;
  • Strong decision-​making, planning and problem-​solving skills, with a proven ability to identify and prioritize critical issues;
  • Exceptional quantitative and analytical thinking;
  • Positive can do attitude, resourceful, self-​starter;
  • Thrives in a fast-​paced, start-​up environment where ideas are adapted daily .

Required qualifications

  • +6 years of relevant experience in digital performance marketing: SEM, SEO, ASO, content marketing, affiliate marketing, (paid) social marketing (Facebook, Twitter, Instagram), email marketing and so on;
  • Bachelor’s Degree in Business, Marketing or a related field;
  • Advanced knowledge with MS Office (Excel, PowerPoint, Word), marketing tools (Google Analytics, Mixpanel, Adjust, and/​or others) and marketing networks (Social, AdWords, Remarketing, Ad Networks and others);
  • Fluent in English.

The OLX Group is a network of leading classifieds platforms in 40 markets, including brands like OLX, Avito, letgo, dubizzle, storia,…

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